To convince people to stop eating octopus, the world already tried everything: politely asking. Explaining. Insisting. Begging. And none of it worked. So, we went for the only way left: cursing our audience.
Beware the Octocurse! Stay human. Don't eat octopus.
Role: Creative Director / Creative
British Arrows 2023 - 1 Gold, 6 shortlists
One Show 2023 - 3x Finalist
D&AD 2023 - Merit
Creative Circle 2023 - 1 Silver, 3 Bronze
Editor’s Pick - AdAge
Work of The Week - Little Black Book
Vimeo Staff Pick
Adweek’s The 30 Best Ads of 2022
Brewing Chernigivske in exile to help Ukrainians at home.
Awards:
Cannes Lions 2023 - Brand Experience & Activation - Bronze
Case study:
D&AD - Yellow Pencil
Cannes - Outdoor - Gold
El Ojo - 2 Gold
Clio - Outdoor - Silver
LIA - London Awards - Silver
Fiap - Outdoor - Bronze
TV screens in appliances stores usually show random and irrelevant images. Why not use this medium for something that would really make a difference? We advertised dogs up for adoption, in an unexpected way.
Cats are nocturnal and they often wake up their owners at 4AM asking for food.
This campaign was created in partnership with sleep scientists to help cat owners get back to sleep.
Using techniques such as ASMR, body scan and meditation, we created a sleep-inducing film and other content and targeted cat owners awake at night and scrolling through their social media.
Youtube Awards 2022: Grand Prix & 2 Golds
Cannes - Film - Bronze
Clio – Film - Bronze
London Festival - Film - Bronze
El Ojo - Film - 2 Bronze
NY Festivals - Film - Third Prize Award
SBT Awards - Best Film of The Year
Globo Professionals of The Year - Winner
Distorted Fact is a real experiment to highlight the importance of getting the news from the source without intermediaries. We invited a painter, who was asked to portray a famous journalistic photo. Next was an illustrator - his point of departure was the painting. And so, 6 artists portrayed the previous work without seeing the original photo. The last one was a photographer. Then, the original and the last photographs were compared, showing that the fact was completely distorted.
The more intermediaries, the more distortion. Get your news from the source. Veja News.
D&AD - Film - Wood Pencil
El Ojo - Bronze
One Show - 2 Merits
Wave Festival - Gold
NY Festivals - Bronze
Cannes - Short List Film
Cannes Lions Health - Film - Bronze
LIA - London Awards - 2 Silver
The campaign tells the true story of Iris, a young autistic girl whose curious cat Thula helped her improving her social skills after other therapies had failed. Through social media, we invited people to share their own stories about cat curiosity expanding the campaign with thousands of surprising cat chronicles.
Have you ever dreamed that you‘re trouserless? That people can see you, standing there in all your nakedness? If so, you’re not alone. It's an extremely common, but humiliating and uncomfortable nightmare. It’s widely considered that these dreams come from a subconscious sense of vulnerability, of being somehow unprotected.
Villains love cats. Adopt one before they do.
Clio Awards 2023 - Film - Silver
Cannes Health & Wellness 2022 - shortlist
Cannes - Shortlist
El Ojo de Iberoamerica - Gold
3 Effie Awards
Yahoo Big Idea Chair
IPA Effectiveness Award - Silver
Jay Chiat Awards - Gold
Brazilian Advertising Association - GP Film, GP Digital
Brazilian Creative Club - 3 Gold, 1 Silver, 2 Bronze
Wave Festival - Film - Bronze
Abril Awards - Gold
SBT Awards - Best Film of The Year
Campaign results: nominated "Most Contagious 2011" by Contagious Magazine. Twitter worldwide Trending Topic for 4 days. More than 14 million views on Youtube. Helped Nissan move from 11th to 7th place in the automaker's ranking in Brazil. Elected one of the 40 most important campaigns of the 40 last years in Brazil - the jury was formed by the most influential creatives of the country and published by Meio & Mensagem news.
D&AD - Wood Pencil
Lürzers Archive - 100 Best Car Ads
London Festival - Bronze
Cannes - Shortlist
Wave Festival - Gold
Presenting the Fusca Convertible profile on Instagram.
Role: Creative
El Sol - GP Direct Marketing
El Ojo de Iberoamerica - Gold
Clio - Silver
Wave Festival - Gold
Cannes - Short List
Cannes - Silver
Brazilian Advertising Association - Gold
To highlight the benefits of a having a convertible car, a sunscreen sachet was printed with the image of the EOS’ roof and glued to the ad. Removing the sachet caused the roof to be removed too.
D&AD - Wood Pencil
One Show - 2 Merit
Cannes - Bronze
Clio - Bronze
Young Guns - Bronze
Creative Club of São Paulo - Gold
Brazilian Advertising Association - Gold
Globo Professionals of The Year - Winner
Cannes - Silver
Clio - Silver
Fiap - Silver
World Press Award - Silver
One Show - 2 Merit
Cannes 2016 - Outdoor - 1 Siver, 1 Bronze
El Ojo de Iberoamerica 2016 - 2 Silver, 1 Bronze
Cannes - Film Shortlist
